Privacy and Cookie Policy

Effective Date: November 3, 2026

Last Updated: November 3, 2026



Welcome to DEK Trading LLC. ("we," "our," or "us"). We respect your privacy, value your trust, and are firmly committed to protecting your personal information. This comprehensive Privacy and Cookie Policy governs our website, [www.dektrading.com] (the "Site"), and outlines our digital data collection, processing, retention, marketing, child safety, and security practices in strict accordance with United States federal regulations and applicable state-level consumer privacy frameworks, including the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Children's Online Privacy Protection Act (COPPA), and other regional statutes.


By accessing, browsing, registering for, or otherwise using our website and digital services, you signify that you have carefully read, fully understood, and explicitly agreed to our collection, utilization, disclosure, marketing practices, and protection of your information as described in this policy. If you do not agree with any portion of this policy, you must immediately discontinue your use of our website and services.


1. Scope and Application

This policy applies exclusively to information collected by us through our website, electronic mail communications, online interactive features, marketing campaigns, and associated digital channels. It does not apply to third-party websites, applications, or services that may be linked to our Site or operated by independent entities over which we exercise no control. We encourage you to review the privacy policies of any third-party platforms before interacting with them.


2. Categories of Information We Collect

To provide a secure, efficient, and tailored user experience, we collect several distinct categories of information from and about users of our website:

  • Personally Identifiable Information (PII): Information that specifically identifies you as an individual or can be used to contact you directly. This includes your first and last name, postal address, email address, telephone number, billing and shipping addresses, and account login credentials when you register an account, make a purchase, subscribe to our marketing newsletters, or submit an inquiry through our contact forms.
  • Commercial and Transactional Data: Records of products or services purchased, obtained, or considered, customer service interaction histories, warranty claims, return requests, and payment confirmation details. Note that sensitive financial transactions (such as credit card numbers) are processed securely through certified payment gateways; we do not store full payment card details on our local servers.
  • Technical, Device, and Usage Data: Information automatically gathered by our web servers and analytics partners when you navigate and interact with our site. This technical data includes your Internet Protocol (IP) address, browser type and version, operating system, device type, mobile network information, referring and exiting web pages, date and time stamps of your visits, clickstream data, and the specific individual pages or content you view while on our Site.
  • Marketing and Preference Data: Information regarding your communication preferences, consent records for promotional materials, feedback, interest profiles, survey responses, and interactions with our digital advertisements or email marketing campaigns.
  • User-Generated Content: Information, feedback, testimonials, comments, ratings, or support tickets that you voluntarily submit or post publicly on our website or through our associated social media community pages.


3. Methods of Data Collection

We utilize both active and passive methods to collect information:

  • Direct Collection: Information you input and submit directly via online forms, registration portals, checkout carts, marketing sign-up forms, surveys, or customer support communications.
  • Automated Collection: Information captured automatically via cookies, web beacons, server logs, embedded scripts, and similar tracking technologies as you navigate through our digital environment.
  • Third-Party Sources: Information received from trusted business partners, marketing affiliates, advertising networks, identity verification services, and secure payment processors to verify transaction integrity, refine marketing campaigns, or update our records.


4. How We Utilize Your Information

We process the information we collect for legitimate business, commercial, marketing, and operational purposes, ensuring that our data handling practices remain transparent and proportionate. Specifically, we may use your information to:

  • Deliver and Maintain Services: Operate, maintain, administer, and improve our website, infrastructure, and overall product offerings.
  • Process Transactions: Fulfill orders, manage billing, execute secure payments, arrange shipping or digital delivery, and send corresponding transaction confirmations, invoices, and tracking notices.
  • Account Administration: Create, maintain, secure, and authenticate your user account, as well as provide customized user dashboards.
  • Customer Support: Respond promptly to your inquiries, technical support tickets, service requests, and feedback comments.
  • Analytics and Optimization: Monitor, analyze, and track user traffic trends, aggregate demographic patterns, and site interactions to diagnose technical issues, optimize site layout, and enhance the overall user experience.
  • Legal Compliance and Protection: Comply with applicable federal, state, and local laws, court orders, subpoenas, and regulatory requirements; enforce our Terms of Service; protect our legal rights, property, and safety, as well as the safety of our users and the public; and detect, prevent, or investigate potential fraud, security breaches, or unauthorized activities.


5. Marketing, Advertising, and Promotional Communications

We strive to provide you with meaningful choices regarding the personal information you share with us for marketing and promotional purposes.


Direct Email and SMS Marketing

With your opt-in consent (or as otherwise permitted by law), we may send you electronic marketing communications, newsletters, promotional announcements, special discounts, and product updates.

  • Opting Out of Marketing: You can unsubscribe or opt out of receiving promotional communications at any time by clicking the "Unsubscribe" link located at the bottom of any marketing email we send you, or by adjusting your subscription preferences within your user account settings. You may also contact us directly to request removal from our marketing distribution lists.
  • Transactional Communications: Please note that even if you opt out of receiving commercial marketing emails, we will continue to send you administrative, transactional, and service-related communications necessary to fulfill your orders, respond to inquiries, or manage your account.


Targeted Advertising and Third-Party Marketing Networks

We partner with third-party ad networks, social media platforms, and retargeting providers (such as Google, Meta, and similar services) to display personalized advertisements on our behalf across the internet. These ad networks use cookies, pixel tags, and web beacons to collect non-personally identifiable information about your interactions with our Site and other websites over time to deliver targeted ads based on your inferred interests.

  • Managing Targeted Ads: You can control how third parties collect and use your data for targeted advertising by using browser privacy settings or visiting industry opt-out portals such as the Digital Advertising Alliance (www.aboutads.info/choices) or the Network Advertising Initiative (www.networkadvertising.org/choices).


6. Cookie Policy

What Are Cookies?

Cookies are small text files placed and stored on your computer, tablet, smartphone, or other browsing device by websites that you visit. They are widely utilized across the internet to make websites function efficiently, improve navigational performance, remember user preferences, and provide analytical reporting data to website operators.


Categories of Cookies and Tracking Technologies We Use

We utilize several classifications of cookies and similar automated tracking tools (such as web beacons, pixel tags, and local storage) on our Site:

  • Essential (Strictly Necessary) Cookies: These cookies are indispensable for the core operation of our website. They enable foundational functions such as secure page navigation, load balancing, user authentication, form submissions, and protection against malicious traffic. Without these cookies, the website cannot function correctly, and they cannot be disabled in our systems.
  • Performance and Analytics Cookies: These cookies collect aggregated, anonymous information regarding how visitors interact with our website. They record which pages are visited most frequently, how users move between sections, and whether error messages occur. This data allows us to measure site performance and continuously refine our digital architecture.
  • Functional Cookies: These cookies enable the website to remember specific choices you make—such as your preferred language, region, login details, or customized text sizes—allowing the platform to deliver enhanced, personalized features tailored directly to your preferences.
  • Targeting, Advertising, and Social Media Cookies: These cookies are set through our Site by our advertising and marketing partners. They are used to build a profile of your browsing interests, track your online activity across different websites, and deliver relevant advertisements tailored to your specific profile. They also enable you to share content directly on social media networks.


7. Managing, Disabling, and Opting Out of Cookies

You maintain absolute autonomy over your cookie preferences. You have the legal right to accept, decline, or modify your cookie settings at any time.

  • Browser-Level Controls: Most standard web browsers are configured by default to accept cookies. However, you can modify your browser settings to warn you before accepting cookies, block specific categories of cookies, or refuse all cookies outright. Consult the "Help," "Tools," or "Settings" menu of your specific browser (e.g., Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Edge) for detailed instructions on managing your cookie preferences. Please be advised that disabling essential cookies may impair your ability to utilize certain features, complete transactions, or access secure areas of our Site.
  • Industry Opt-Out Platforms: You can opt out of targeted digital advertising and third-party tracking cookies through reputable industry-wide consumer opt-out initiatives, such as the Network Advertising Initiative (NAI) opt-out portal (www.networkadvertising.org/choices) or the Digital Advertising Alliance (DAA) consumer choice page (www.aboutads.info/choices).


8. Children’s Privacy and COPPA Compliance

Protecting the online privacy of children is of paramount importance to us. Our website and digital services are intended strictly for a general adult audience and are not directed to, marketed toward, or designed for children.


Children Under 13 Years of Age

In strict compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly solicit, collect, store, or process personal information from children under the age of 13 without verifiable parental or legal guardian consent.

  • Discovery and Deletion: If we discover or are notified that a child under 13 has submitted personal information directly through our website (such as via a contact form, account registration, or newsletter sign-up) without verifiable parental consent, we will take immediate steps to permanently delete that information from our servers and active databases.
  • Parental Rights: Parents or legal guardians who believe that their child under 13 has provided personal information to us may contact our Privacy Compliance Team immediately to review, request the deletion of, or prohibit any further collection or use of their child's data.


Teens Aged 13 to 17

For teenagers between 13 and 17 years old, we do not sell or share their personal data for targeted advertising purposes without affirmative opt-in consent, as required by state-specific consumer privacy laws (including California's CCPA/CPRA).


9. Data Sharing, Disclosure, and Third-Party Transfer

We do not sell, trade, rent, or lease your Personally Identifiable Information to third parties for monetary consideration. However, to execute our business operations effectively, we may disclose your information to trusted third parties under strict confidentiality and data protection agreements:

  • Service Providers and Contractors: We share necessary data with vetted third-party vendors, hosting providers, IT maintenance contractors, payment processing gateways, shipping couriers, email delivery platforms, and marketing service providers who perform business functions on our behalf. These entities are contractually bound to safeguard your data and utilize it solely for the specific services they provide to us.
  • Legal and Regulatory Authorities: We may disclose your personal information if required to do so by applicable federal, state, or local law, or if we hold a good-faith belief that such disclosure is reasonably necessary to comply with a judicial proceeding, court order, search warrant, subpoena, or lawful regulatory inquiry.
  • Business Transfers and Corporate Restructuring: In the event that DEK Trading LLC undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our corporate assets, your personal information may be transferred as a corporate asset to the acquiring entity, subject to continued adherence to privacy protections.


10. Data Security and Protection Measures

We implement and maintain robust administrative, technical, physical, and organizational security measures designed specifically to protect your personal information against accidental loss, unauthorized access, alteration, disclosure, destruction, or misuse. Our security protocols include SSL (Secure Sockets Layer) encryption for data in transit, encrypted data storage, regular vulnerability assessments, strict role-based access controls for internal personnel, and secure operational facilities.

However, please be cognizant of the fact that no electronic transmission over the internet or digital data storage mechanism can be guaranteed to be 100% secure. While we strive to deploy commercially acceptable safeguards to protect your personal data, we cannot guarantee absolute or infallible security.


11. State-Specific Consumer Privacy Rights

Depending on your state of residence (such as California under the CCPA/CPRA, Virginia under the VCDPA, Colorado, Connecticut, or Texas), you may possess specific statutory rights concerning your personal information:

  • The Right to Know and Access: You can request confirmation of whether we process your personal data and request access to specific pieces of personal information we have collected about you over the preceding 12 months.
  • The Right to Deletion: You can request the erasure or deletion of personal data you have provided to us, subject to certain legal exceptions (such as ongoing transaction requirements or compliance obligations).
  • The Right to Correction: You can request that we rectify or correct inaccuracies in your personal data.
  • The Right to Opt-Out: You have the right to opt out of the processing of your personal data for targeted advertising, sale, or profiling purposes.

To exercise any of these applicable rights, please submit a verified consumer request using the contact details provided at the conclusion of this policy.


12. Policy Modifications and Updates

We reserve the right to amend, update, modify, or revise this Privacy and Cookie Policy at our sole discretion at any time. When substantive modifications are made, we will update the "Last Updated" date at the top of this document. We encourage you to review this policy periodically to stay fully informed regarding how we collect, utilize, market, and protect your information. Your continued use of the Site following any posted modifications constitutes your binding acceptance of the revised terms.


13. Contact Information

If you have any questions, comments, formal complaints, parental inquiries regarding children's privacy, or marketing opt-out requests regarding this Privacy and Cookie Policy, please contact our privacy compliance team at:

  • Company Name: DEK Trading LLC
  • Attn: Privacy Compliance Officer
  • Physical Address: 8850 Long Point Road, Unit 4114, Houston, Texas, USA.
  • Electronic Mail: contact@dektrading.com